Tuesday, January 1, 2013
Should You Use YP.com Yellowpages Local Business Ads?
Stories of old Blue Chip giants making the change into the modern world wide web are interesting to me. I thought for sure that Yellowpages and or phone books in general were going to be a thing of the past as the public began to understand the internet and how to integrate it into their normal everyday routines. I think AT&T has created a happy medium with YP.com allowing for the public to make their reviews and add pictures and a Map so you can get directions to the locations of your choice. This helps the Public in making a better choice for themselves on the business they want to do business with. It also allows the users to bookmark their favorite locations and browse their past adventures, reminding them to return to your business that was so much fun on the first visit. When the user adds a business to their favorites it will also notify them of any specials you post or coupons you issue through YP.com.
Yp.com has a page rank of 7 out of 10. That is a very powerful link pointing to your site. This will boost your traffic, sales and page rank. Not to mention it looks professional. It tells your clients/customers that you are here to stay and have the money needed to advertise your business confirming your stability.
It is in the top 20,000 sites in the world. People have been trained for generations to go to the Yellow Pages to find good places of business for their needs. The only down fall is the $300 dollar a month price tag. You can sign up for a free listing, however, it normally shows up at the bottom of a long list of companies. There are companies that have tremendous success at getting your business to the top of the Yellow Pages list for a much cheaper price than even Yellow Pages themselves offer. I used Jaxsmallbiz.com they put me and all my friends businesses in the top 3 some even in the first spot in the listings for their category. This can really make a business successful all by itself and its a fraction of the prices. They also do review writing and promote users to review for your business as well.
Yp.com’s three-month global Alexa traffic rank is 18,839. Relative to the overall population of internet users, it appeals more to users who are over the age of 45; its visitors also tend to consist of women earning over $60,000 who have no postgraduate education and browse from work. This site is based in the US. Roughly 7% of visits to this site are referred by search engines. Visitors to Yp.com spend roughly 49 seconds on each pageview and a total of four minutes on the site during each visit.
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